Important Questions to Ask a Business Broker

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questions to ask a business broker

Here’s a list of important questions to ask a business broker before using their services. Not all business brokers are the same – think about looking at buyer-side and seller-side brokers, as well as brokers acting for both (Jonathan Fagan Business Brokers are in the last category).

What is your experience in selling businesses like mine?

Has the broker actually worked in your sector and do they know what you do?

What is your success rate, and can you provide references from previous clients?

Ask for case studies or references from business owners they’ve worked with. Its not always possible, but we can often put you in touch with another business owner who has used our services recently.

What are your fees and how are they structured?

Some brokers charge a fixed fee upfront, while others work on commission, typically 5-10%. Ensure you fully understand the payment terms and any hidden costs (e.g., marketing fees). Jonathan Fagan Business Brokers charge upfront fees for premium seller services and buyers pay us a fee if a deal occurs. Our buyer fees are fixed fees. We do not use percentages and there are no hidden extras.

How long does it typically take to sell a business in my sector?

Good question but virtually impossible in some sectors to give an accurate answer – it varies so widely! Most accountancy practices will get an offer within a matter of a few weeks. Law firms can take months to get offers and sell. Depends on the circumstances of your business.

What marketing strategy will you use to sell my business?

Ask brokers if they use online platforms, direct buyer networks, or industry-specific channels. Jonathan Fagan Business Brokers use email marketing plus all of the above.

How will confidentiality be maintained during the sale?

Ask about NDAs (non-disclosure agreements) and anonymised listings to protect sensitive information. See if you can identify any of the businesses listed with the broker – although this can be a little bit misleading because occasionally clients ask to be identified with specific information.

Will you handle negotiations, or is that up to me?

Some brokers manage all negotiations, while others expect more involvement from you. Clarify their role in managing buyer interactions and deal structuring. Jonathan Fagan Business Brokers handle negotiations, chair meetings, speak in confidence to both parties and help with anything as requested by both sides.

What happens if the business doesn’t sell?

Ask if there are any obligations or fees if the sale falls through. Knowing their policy on this can protect you from unexpected financial commitments. There are brokers who charge administration fees if you do not go through with a deal. Jonathan Fagan Business Brokers do not charge any fees unless a deal goes through.

What types of buyers do you typically work with?

If you’re selling a specialist practice, check whether the brokers have access to corporate buyers, private equity, or individuals with relevant industry experience.

How many other businesses are you currently working with?

If they have too many clients, your business may not get the attention it needs. Make sure they can provide focused support and that they aren’t overstretched.

What is your role after the sale is agreed?

Ask whether the brokers assist with due diligence, legal paperwork and transition periods. Some brokers offer post-sale support, while others hand over responsibilities once a buyer is found. Jonathan Fagan Business Brokers offer assistance to sellers at different levels of service.

What legal or regulatory considerations should I be aware of?

If your business involves handling customer data or sensitive information, ask how they’ll ensure the sale complies with GDPR regulations or other relevant legal frameworks.

What is your process for vetting potential buyers?

Ensuring buyers have the financial means and serious intent is crucial. Ask how they qualify buyers to avoid time-wasters. This is one of the key roles for any business broker – spotting the tyre-kickers! Incredibly hard to do at times.

Will you work exclusively with me, or can I use other brokers?

Some brokers require exclusive agreements, which could limit your options. Clarify whether you can engage other brokers or sell independently if needed. Jonathan Fagan Business Brokers do not tie sellers in to contracts.

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General FAQ's

What does a business broker do? Why is there a surge in buyers looking to acquire law firms in September and October each year? Why are there so few accountancy firms for sale on your website? Do you provide accountancy practice valuations? Are business brokers regulated? What underhand tactics do business brokers use? How secure is our data? Do you offer due diligence services?