Why Online Business Valuation Calculators Can Be Misleading

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Valuation Calculators

Recently, we’ve had several clients approach us with concerns about our valuations appearing significantly lower than the figures they obtained from online business valuation calculators. This discrepancy has been particularly notable in our sectors of law firms & accountancy practice sales. While online business valuation calculators can indeed provide useful guidance, it’s essential to understand their limitations and why professional, market-based valuations often differ.

The Usefulness of Online Calculators in Certain Industries

Online calculators can be useful tools for gaining initial insights into typical valuation methods within specific industries. Accountancy practices, for example, are commonly valued by applying a multiple to their gross recurring fees. This method is straightforward and reliable because accountancy practices typically enjoy long-term, stable client relationships generating consistent revenue.

However, the calculators’ accuracy depends entirely on how current the market data underpinning their multipliers is. Without recent deal-specific market data, the resulting valuation can be significantly skewed.

Why Online Calculators Fall Short for Solicitor Firms

When it comes to solicitor firms, valuation calculators can only be described as complete nonsense! Applying standardised multiples based solely on EBITDA, turnover, net profit, or gross profit doesn’t make sense in most cases. Unlike accountancy practices, law firms rarely have recurring fees. Instead, their income depends heavily on future business opportunities and the expertise of individual staff members. If key professionals leave the firm, clients often follow, resulting in immediate revenue losses.

Solicitor firms’ valuations depend on an extremely wide range of factors, including:

  • Brand longevity and walk-in client reputation
  • Market activity (key point)
  • Quality and service history of the staff team
  • Specific areas of law
  • Regulatory accreditation (CLC vs. SRA regulated)
  • Business structure (ABS vs. standard practice)

Practices regulated by the Council for Licensed Conveyancers (CLC) typically attract higher valuations compared to those regulated by the Solicitors Regulation Authority (SRA), due to perceived lower regulatory burdens. ABS (Alternative Business Structure) law firms, which allow broader ownership structures, generally hold greater value and appeal to a wider range of buyers.

Why Online Calculators Often Inflate Valuations

Many online valuation calculators are linked to business brokers or sales platforms incentivised to provide inflated figures. This approach attracts business owners looking for higher valuations and prompts them to engage business broker services involving significant upfront fees. Our tests of numerous calculators consistently demonstrate inflated valuations—sometimes triple or quadruple realistic market prices, if not significantly more.

Providing excessively high valuations might attract attention, but it does not reflect realistic market expectations or result in successful sales.

An easy way to test a valuation is simply to ask what you would pay for a business.

Example Law Firm

Take a 2 partner law firm turning over £300k. The firm has a wage bill of £75k in support staff costs and they employ a solicitor on £45k per annum. Additional costs are £50k. Both the partners are in their 60s and looking to retire. Each partner would cost about £70k per annum to replace.

Net profit on this firm would be £130k if you remove the partners’ replacement cost. To make any money in this practice, a buyer would firstly need to recruit two fee earners to replace the partners and then increase turnover. On current turnover of £300k, regardless of the price paid, the buyer would actually make a loss and never recover their investment!

What would you pay for this business? Anything?

There are so many factors involved – for example what if all the fees came from clients contracted to the business on 5 year contracts? Is there a bad claims history? Are all the clients are linked to one of the solicitors who wants to retire immediately?

Realistic Valuation: The Market Approach

Ultimately, your business is worth precisely what someone is prepared to pay for it. The only accurate way to determine this is through a professional market valuation—one grounded in recent comparable sales and realistic market conditions. Valuations derived solely from standard multipliers or accounting formulas might flatter the ego but fail to provide practical insights into what your business can genuinely achieve in today’s market.

When considering a business valuation, always question:

  • Who is performing the valuation?
  • What is their motivation (ie are they looking to sell something to you)?
  • How recent and relevant is the market data?

Understanding these elements will protect you from unrealistic expectations and prepare you effectively for any future sale.

Final Thoughts

Online calculators can be a helpful starting point to understand valuation techniques within your industry, although even then a lot of them get this wrong (eg traditional high street law firms with a turnover of less than £1 million do not usually sell for 2-5 x EBITDA!). Particularly for complex sectors like solicitor firms, relying on them is unwise. Professional, market-informed valuations remain the best tool to understand your business’s true value and to plan effectively for its future.

As it happens, we provide professional market valuation services! Contact us today for a quote.

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General FAQ's

What does a business broker do? Why is there a surge in buyers looking to acquire law firms in September and October each year? Why are there so few accountancy firms for sale on your website? Do you provide accountancy practice valuations? Are business brokers regulated? What underhand tactics do business brokers use? How secure is our data? Do you offer due diligence services?